31 May
The Psychology of Shopping: Tapping into the Emotion of Purchase
The first noted instance of the word ‘shopaholic’ occurred in 1983; a hedonistic time when consumerism was at an all
15 Mar
The Blue Marble Goes Live with Stellar’s Soroban
We’re excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart
25 Aug
Customer Loyalty in Millennials & GenZ with Digital Collectibles
Do what you do so well that they will want to see it again and bring their friends. Famously attributed
11 Aug
Rolls Royce, Mercedes, Bugatti: Redefining Luxury Car Marketing with NFTs
How many times have you watched an ad featuring close-up shots of a car’s exterior and interior, highlighting its sleek
02 Aug
Digital Collectibles and Web3: Revolutionising Merchandising
In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as
31 Jul
The Future of Merchandise and Power of Ownership in the Digital Age
With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last
13 Jul
The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Regardless of size, market or
04 Jul
Transform Sports Marketing & Fan Experiences with Digital Collectibles
As one of the most revered football clubs globally, Manchester United has mastered the art of engaging fans and creating
19 Jun
4 Common Mistakes Brands Make in Their Marketing and How to Avoid Them
If you’re running a big brand, chances are, your marketing efforts are an attempt to battle numerous competitors in a
15 Jun
Must-Have Checklist for Brand Marketing with Digital Collectibles
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns.