The first noted instance of the word ‘shopaholic’ occurred in 1983; a hedonistic time when consumerism was at an all
We’re excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart
Do what you do so well that they will want to see it again and bring their friends. Famously attributed
How many times have you watched an ad featuring close-up shots of a car’s exterior and interior, highlighting its sleek
In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as
With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Regardless of size, market or
As one of the most revered football clubs globally, Manchester United has mastered the art of engaging fans and creating
If you’re running a big brand, chances are, your marketing efforts are an attempt to battle numerous competitors in a
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns.