The Psychology of Shopping: Tapping into the Emotion of Purchase

The first noted instance of the word ‘shopaholic’ occurred in 1983; a hedonistic time when consumerism was at an all

Digital Collectibles and Web3: Revolutionising Merchandising

In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as

The Future of Merchandise and Power of Ownership in the Digital Age

With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last