Steve Walker

Steve Walker

I'm one of the founding team members of The Blue Marble. My mission is to leverage technology in ways that create better outcomes in peoples lives.

Posts by Steve Walker

Proven Shopify Success Strategies that Built Fandoms and Loyalty

How often have you seen LinkedIn posts or blog posts talking about building fandom, but without actually explaining what …

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6 min read
Jun 1, 2023 7:10:25 PM

Three Ways for Shopify Businesses To Retain Customer Loyalty

Building customer loyalty is crucial for any business. If you use Shopify, then you’re no exception! In this blog post, …

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3 min read
May 29, 2023 5:01:01 PM

Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset

Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned i …

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4 min read
May 20, 2023 6:30:21 PM

From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs

We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time to explain h …

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5 min read
May 16, 2023 5:37:15 PM

Five Ways to Take Your Social Media Marketing to the Next Level

Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connec …

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4 min read
May 13, 2023 6:12:17 PM

From Grimes to the NBA: Lessons in Improving Your Brand Marketing

In today's highly competitive market, companies are constantly searching for new and innovative ways to stand out and co …

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5 min read
May 9, 2023 4:57:06 PM

3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs

Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stad …

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4 min read
May 2, 2023 3:53:36 PM

How NFTs can make Brand Loyalty Programs Better

A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention …

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4 min read
Apr 29, 2023 6:14:36 PM

4 Ways Sustainable Marketing is Easy with The Blue Marble (Earth Day Special!)

If you're a marketer, Earth Day is not just any other day, but likely a day where you're asked to find meaningful connec …

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3 min read
Apr 21, 2023 5:21:20 PM

NFT Discounts on Shopify Go Stellar with The Blue Marble App

The Blue Marble, a leading Web3 and NFT solutions provider, announces the launch of their new Shopify App that enables s …

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2 min read
Apr 18, 2023 11:45:00 PM