15 Mar
The Blue Marble Goes Live with Stellar’s Soroban
We’re excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart
13 Jul
The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Regardless of size, market or
04 Jul
Transform Sports Marketing & Fan Experiences with Digital Collectibles
As one of the most revered football clubs globally, Manchester United has mastered the art of engaging fans and creating
19 Jun
4 Common Mistakes Brands Make in Their Marketing and How to Avoid Them
If you’re running a big brand, chances are, your marketing efforts are an attempt to battle numerous competitors in a
15 Jun
Must-Have Checklist for Brand Marketing with Digital Collectibles
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns.
08 Jun
How NFTs Can Elevate Social Media Campaigns for Movie Marketing
Forecasts indicate that, by 2025, the UK will rank fourth by overall filmed entertainment revenue, with an estimated turnover of
01 Jun
Proven Shopify Success Strategies that Built Fandoms and Loyalty
How often have you seen LinkedIn posts or blog posts talking about building fandom, but without actually explaining what that
29 May
Three Ways for Shopify Businesses To Retain Customer Loyalty
Building customer loyalty is crucial for any business. If you use Shopify, then you’re no exception! In this blog post,
20 May
Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset
Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned
16 May
From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs
We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time