Steve Walker

Steve Walker

I'm one of the founding team members of The Blue Marble. My mission is to leverage technology in ways that create better outcomes in peoples lives.

Posts by Steve Walker

The Blue Marble Beta Test: A Sneak Peek at the Next Generation of Shopify Apps

The Blue Marble Beta Test is now open! We're excited to invite brands that use Shopify to test our app, Blue Marble on S …

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1 min read
Oct 4, 2023 12:20:22 PM

The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty

Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Reg …

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8 min read
Jul 13, 2023 5:20:19 PM

Transform Sports Marketing & Fan Experiences with Digital Collectibles

As one of the most revered football clubs globally, Manchester United has mastered the art of engaging fans and creating …

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5 min read
Jul 4, 2023 5:54:33 PM

4 Common Mistakes Brands Make in Their Marketing and How to Avoid Them

If you’re running a big brand, chances are, your marketing efforts are an attempt to battle numerous competitors in a cl …

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5 min read
Jun 19, 2023 6:20:02 PM

Must-Have Checklist for Brand Marketing with Digital Collectibles

We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns. Taking …

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5 min read
Jun 15, 2023 7:01:37 PM

How NFTs Can Elevate Social Media Campaigns for Movie Marketing

Forecasts indicate that, by 2025, the UK will rank fourth by overall filmed entertainment revenue, with an estimated tur …

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4 min read
Jun 8, 2023 5:15:30 PM

Proven Shopify Success Strategies that Built Fandoms and Loyalty

How often have you seen LinkedIn posts or blog posts talking about building fandom, but without actually explaining what …

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6 min read
Jun 1, 2023 7:10:25 PM

Three Ways for Shopify Businesses To Retain Customer Loyalty

Building customer loyalty is crucial for any business. If you use Shopify, then you’re no exception! In this blog post, …

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3 min read
May 29, 2023 5:01:01 PM

Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset

Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned i …

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4 min read
May 20, 2023 6:30:21 PM

From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs

We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time to explain h …

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5 min read
May 16, 2023 5:37:15 PM