Digital marketing and the donor landscape – a conversation with Brady Josephson

Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organisations raise more money online to fund their life-changing work.

A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimise, and grow giving and an adjunct professor at North Park University’s School of Business and Nonprofit Management.

Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service.

Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian micro-finance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada.

He lives just outside Dallas, Texas with his wife, Liz, son, Hendrix, and dog, Melly. You can connect with him on LinkedIn, follow him on Twitter, @bradyjosephson, and learn more about his speaking here.