If you're a marketer, Earth Day is not just any other day, but likely a day where you're asked to find meaningful connections with your brand to market it. A difficult task on any day, but when you need to balance it with ecological responsibility? Understandably harder.
While many talk about sustainability in our personal lives and look towards big institutions to do their part to support the world, there are significant steps we can take in business to more sustainably run marketing campaigns as well. So, whether you’re the custodian of a challenger brand, a Shopify store-owner, a digital marketing or ad-agency account manager: we have just the thing that will help you make a positive impact on the planet. All while improving customer loyalty and retention.
The Blue Marble is an eco-friendly NFT marketplace that connects brands and consumers to real-world social and environmental missions. We allow brands to launch campaigns and collect NFTs without requiring technical expertise in web3 or technology, while focusing on running engaging and innovative campaigns. Here are four ways we can help you run sustainable campaigns:
1. Increasing Efficiency
With us, you can set up systems that increase efficiency by eliminating the need for large and costly management teams.
This approach streamlines campaigns, minimising waste and ultimately reduces their carbon footprint. As a result, brands can concentrate on creating impactful campaigns that align with their customer's values, then scaling up their business on the back of hard-won results. This means that brands are ensuring their marketing initiatives are more sustainable, with less waste and environmental impact. In turn, it even helps brands build stronger relationships with their customers, who increasingly demand that the brands they support act in an environmentally responsible manner.
So, brands can not only improve efficiency but do it in a meaningful and impactful way.
2. Sharing Profits with NGOs
Another way The Blue Marble helps create more sustainable marketing campaigns is by sharing profits made from the campaign with NGOs. This is a great way to give back to the community and make a positive impact on the planet.
The brands benefit from the positive publicity generated by supporting a worthy cause, while the non-profits get the financial support they need to continue their important work. It also lends them credibility for putting their money where their mouth is when it comes to social responsibility and allows them to be differentiated from other competitors in the market. Moreover, by sharing profits with NGOs, The Blue Marble encourages brands to be more conscious about the impact of their campaigns on the environment and society. This initiative creates a more sustainable approach to marketing, one that is focused on the long-term benefits for both the brand and the community rather than quick results with no long-standing rewards.
In short, it's a win-win situation for both the brands and the non-profits.
3. Using Stellar, a Carbon-Neutral Blockchain
The Blue Marble leverages the power of Stellar, a carbon-neutral blockchain, to create more sustainable marketing campaigns.
Unlike other blockchain-based systems, Stellar is decentralised and open, which means that it is owned by the public, making it an eco-friendly solution. (Centralised control or being owned by a select group of individuals or entities would mean needing a large number of energy-intensive servers to validate transactions or maintain the network's integrity. Instead, Stellar is a more sustainable and energy-efficient solution since anyone can access and participate in its network, without needing permission from a central authority.) All of this makes it faster, cheaper and more energy-efficient.
So, by using The Blue Marble—and therefore, leveraging the power of Stellar—brands can reduce their carbon footprint.
4. Streamlining Processes
Our platform provides an efficient and cost-effective solution for creating sustainable marketing campaigns. By utilising it, brands can create campaigns quickly and easily, without the need for expensive resources or personnel. The entire process, from ideation to execution to incentive gained for every customer, is online, which streamlines the campaign creation process, allowing brands to reduce waste and lower their overall carbon footprint.
By eliminating unnecessary steps in the campaign creation process, brands can redirect their resources towards developing creative and innovative campaigns that align with their sustainability goals. Ultimately, this approach helps brands build stronger relationships with their customers, who are increasingly looking for companies that prioritise sustainability and social responsibility.
In short?
We provide an excellent opportunity for marketing agencies and clients to create more sustainable marketing campaigns. By leveraging the power of Stellar and implementing the four strategies mentioned above, brands can increase customer loyalty and retention while also making a positive impact on the environment.
So, why not set up a chat with The Blue Marble today and see how it can help your business achieve its sustainability goals?
