6 Simple Steps to Creating a Loyalty Program on Shopify

3 min read
Apr 3, 2023 8:15:13 PM

Shopify has rapidly become one of the most popular e-commerce platforms for businesses across the globe. With its user-friendly interface and comprehensive tools, it's no wonder that thousands of entrepreneurs have chosen Shopify to launch their online stores.

One way to ensure that customers keep coming back to your Shopify store is by creating a loyalty program. This not only increases customer retention but also boosts your overall sales. In this post, we'll walk you through the process of setting up a loyalty program on Shopify in just six easy steps.


  1. Set Clear Goals for Your Loyalty Program:

Before you jump into creating a loyalty program, it's essential to establish clear goals. Are you aiming to increase repeat purchases, improve customer retention, or boost sales? Having specific objectives will help you make informed decisions about the kind of loyalty program to create and the rewards you'll offer.

  1. Choose the Right Loyalty Program App:

Shopify's app store is home to several loyalty program apps, which can help you easily set up and manage your loyalty program. Some popular options include Smile.io, Yotpo, Swell and The Blue Marble. Each app has its unique features and pricing structures, so take the time to compare their offerings to find the best fit for your store. Consider the following factors when choosing an app:

  • Ease of use
  • Integration with your Shopify store
  • Customization options
  • Pricing structure
  • Customer support
  1. Design Your Loyalty Program:

Once you've chosen a loyalty program app, it's time to design your program. Here are some crucial aspects to consider:

a. Points System:

Develop a points system that rewards customers for their purchases and other activities, like signing up for your newsletter, leaving reviews, or referring friends. Make sure the points system is easy to understand and the earning process is transparent. For example, you can offer customers one point for every dollar spent, or 100 points for signing up.

b. Reward Tiers:

Create different reward tiers based on the number of points a customer has accumulated. This can encourage customers to spend more to unlock better rewards. For instance, you can have three tiers: Bronze, Silver, and Gold, with each offering progressively better rewards.

c. Reward Types:

Offer a variety of rewards to keep your customers engaged. Common reward types include discounts, free shipping, free products, or exclusive access to sales. The rewards should be attractive and attainable, enticing customers to continue shopping at your store.

  1. Customize the Look and Feel of Your Loyalty Program:

Your loyalty program should seamlessly blend with your brand's identity. Most loyalty program apps offer customization options that allow you to change the colors, fonts, and design elements to match your store's look and feel. Ensure that your loyalty program's user interface is easy to navigate and visually appealing to encourage customer engagement.

  1. Integrate the Loyalty Program with Your Shopify Store:

After you've designed your loyalty program, it's time to integrate it with your Shopify store. Follow the installation instructions provided by the loyalty program app to add the necessary code to your store's theme. This will allow customers to view and access the loyalty program from your website. Make sure to test the integration thoroughly to ensure everything works as expected.

  1. Promote Your Loyalty Program:

Once your loyalty program is up and running, it's essential to promote it effectively. Here are some ways to spread the word:

  • Announce the program through email marketing campaigns
  • Showcase the program prominently on your website, including banners and pop-ups
  • Highlight the program on your social media channels
  • Use in-store signage and flyers if you have a brick-and-mortar location
  • Train your staff to mention the program to customers during check-out

How can NFTs be used in your Loyalty Program?

NFTs, or non-fungible tokens, present an innovative way to enhance customer loyalty programs by offering unique, digital assets as rewards. By incorporating NFTs into a loyalty program, businesses can offer exclusive digital art, limited edition collectibles, or special access to events as incentives for customer engagement.

These digital tokens can be easily traded and sold, giving customers an additional sense of value and ownership. The rarity and uniqueness of NFTs make them appealing to customers, encouraging them to participate in loyalty programs and, in turn, driving repeat business.

Furthermore, NFTs can help create a sense of community among loyalty program members. As customers earn and collect NFTs, they may interact with other members who share similar interests, creating a vibrant ecosystem around the brand.

NFTs can also be utilised to gamify loyalty programs, where customers can unlock new levels, rewards, or experiences as they accumulate more NFTs. This gamification aspect not only drives customer engagement but also fosters an emotional connection to the brand, resulting in a stronger and more loyal customer base.

How can The Blue Marble help you create a loyalty program on Shopify?

The Blue Marble is an NFT marketplace that is not only easy to use and integrate into your Shopify store, but it brings you customer-support and customisation options that let you call the shots without worrying about the execution.

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