31 May
The Psychology of Shopping: Tapping into the Emotion of Purchase
The first noted instance of the word ‘shopaholic’ occurred in 1983; a hedonistic time when consumerism was at an all
11 Aug
Rolls Royce, Mercedes, Bugatti: Redefining Luxury Car Marketing with NFTs
How many times have you watched an ad featuring close-up shots of a car’s exterior and interior, highlighting its sleek
19 Jun
4 Common Mistakes Brands Make in Their Marketing and How to Avoid Them
If you’re running a big brand, chances are, your marketing efforts are an attempt to battle numerous competitors in a
16 May
From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs
We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time
13 May
Five Ways to Take Your Social Media Marketing to the Next Level
Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connect with
09 May
From Grimes to the NBA: Lessons in Improving Your Brand Marketing
In today’s highly competitive market, companies are constantly searching for new and innovative ways to stand out and connect with
02 May
3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs
Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stadium engagement connected to
29 Apr
How NFTs can make Brand Loyalty Programs Better
A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention is hard enough,
21 Apr
4 Ways Sustainable Marketing is Easy with The Blue Marble (Earth Day Special!)
If you’re a marketer, Earth Day is not just any other day, but likely a day where you’re asked to
18 Apr
NFT Discounts on Shopify Go Stellar with The Blue Marble App
The Blue Marble, a leading Web3 and NFT solutions provider, announces the launch of their new Shopify App that enables