From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs

We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time

Five Ways to Take Your Social Media Marketing to the Next Level

Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connect with

From Grimes to the NBA: Lessons in Improving Your Brand Marketing

In today’s highly competitive market, companies are constantly searching for new and innovative ways to stand out and connect with

3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs

Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stadium engagement connected to

How NFTs can make Brand Loyalty Programs Better

A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention is hard enough,

How to Increase Brand Customer Loyalty with NFTs

‘Customer loyalty’ is not just a buzzy brand phrase better relegated to board presentations. Driving customer loyalty is a big

Digital Collectibles Aren’t Just for Art: Busting Common Myths

With every discussion about NFTs comes a debate. But there are some common myths and misconceptions that feature heavily in

How Brands are Using NFTs as a Marketing Tool

We recently launched an app on Shopify that provides an easy way for you to interact with your customers. But

Web3 Stories – Blockchain and Beer, with Peter Kais

Kasey is the founder and developer of BEERToken and a family of drinks tokens, a project brewing on the Stellar