Proven Shopify Success Strategies that Built Fandoms and Loyalty
How often have you seen LinkedIn posts or blog posts talking about building fandom, but without actually explaining what …
Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset
Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned i …
From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs
We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time to explain h …
3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs
Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stad …
How NFTs can make Brand Loyalty Programs Better
A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention …
How to Increase Brand Customer Loyalty with NFTs
‘Customer loyalty’ is not just a buzzy brand phrase better relegated to board presentations. Driving customer loyalty is …
NFTs Aren't Just for Digital Art: Busting Common Myths
With every discussion about NFTs comes a debate. But there are some common myths and misconceptions that feature heavily …
How Brands are Using NFTs as a Marketing Tool
We recently launched an app on Shopify that provides an easy way for you to interact with your customers. But what does …
Powering brand loyalty with a web3 strategy
With consumers facing a myriad of options with everything from their daily cup of coffee to what pair of shoes to buy or …
A 101 Class in Web 3.0: The basics (and barriers) of blockchain broken down
In this blog post we dig into some the fundamentals of Web 3.0 and where it may, or may not, be of use to you business. …
