Proven Shopify Success Strategies that Built Fandoms and Loyalty

How often have you seen LinkedIn posts or blog posts talking about building fandom, but without actually explaining what …

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6 min read
Jun 1, 2023 7:10:25 PM

Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset

Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned i …

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4 min read
May 20, 2023 6:30:21 PM

From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs

We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time to explain h …

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5 min read
May 16, 2023 5:37:15 PM

3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs

Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stad …

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4 min read
May 2, 2023 3:53:36 PM

How NFTs can make Brand Loyalty Programs Better

A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention …

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4 min read
Apr 29, 2023 6:14:36 PM

How to Increase Brand Customer Loyalty with NFTs

‘Customer loyalty’ is not just a buzzy brand phrase better relegated to board presentations. Driving customer loyalty is …

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4 min read
Apr 16, 2023 8:30:12 PM

NFTs Aren't Just for Digital Art: Busting Common Myths

With every discussion about NFTs comes a debate. But there are some common myths and misconceptions that feature heavily …

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3 min read
Apr 14, 2023 1:49:50 PM

How Brands are Using NFTs as a Marketing Tool

We recently launched an app on Shopify that provides an easy way for you to interact with your customers. But what does …

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3 min read
Feb 21, 2023 3:34:53 PM

Powering brand loyalty with a web3 strategy

With consumers facing a myriad of options with everything from their daily cup of coffee to what pair of shoes to buy or …

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2 min read
Nov 22, 2022 4:49:22 PM

A 101 Class in Web 3.0: The basics (and barriers) of blockchain broken down

In this blog post we dig into some the fundamentals of Web 3.0 and where it may, or may not, be of use to you business. …

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9 min read
Aug 9, 2022 8:16:21 AM