Digital Collectibles Aren’t Just for Art: Busting Common Myths

With every discussion about NFTs comes a debate. But there are some common myths and misconceptions that feature heavily in

How Brands are Using NFTs as a Marketing Tool

We recently launched an app on Shopify that provides an easy way for you to interact with your customers. But

Powering brand loyalty with a web3 strategy

With consumers facing a myriad of options with everything from their daily cup of coffee to what pair of shoes

A 101 Class in Web 3.0: The basics (and barriers) of blockchain broken down

In this blog post we dig into some the fundamentals of Web 3.0 and where it may, or may not,

How NFTs can bolster brand marketing

Revolutionising how you interact with your consumers   The evolution of the brand The nature of branding has undergone a