The Blue Marble Goes Live with Stellar's Soroban
We're excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart …
Customer Loyalty in Millennials & GenZ with Digital Collectibles
Do what you do so well that they will want to see it again and bring their friends. Famously attributed to Walt Disney, …
Rolls Royce, Mercedes, Bugatti: Redefining Luxury Car Marketing with NFTs
How many times have you watched an ad featuring close-up shots of a car’s exterior and interior, highlighting its sleek …
Digital Collectibles and Web3: Revolutionising Merchandising
In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as a marketi …
The Future of Merchandise and Power of Ownership in the Digital Age
With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last few …
The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Reg …
Transform Sports Marketing & Fan Experiences with Digital Collectibles
As one of the most revered football clubs globally, Manchester United has mastered the art of engaging fans and creating …
Must-Have Checklist for Brand Marketing with Digital Collectibles
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns. Taking …
How NFTs Can Elevate Social Media Campaigns for Movie Marketing
Forecasts indicate that, by 2025, the UK will rank fourth by overall filmed entertainment revenue, with an estimated tur …
Unlock the Power of Brand Advocacy: Your Customers are Your Biggest Asset
Have you possibly been missing a trick by not sweating your customers as a marketing asset? Customers should be turned i …
