The Blue Marble Goes Live with Stellar's Soroban
We're excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart …
Customer Loyalty in Millennials & GenZ with Digital Collectibles
Do what you do so well that they will want to see it again and bring their friends. Famously attributed to Walt Disney, …
Digital Collectibles and Web3: Revolutionising Merchandising
In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as a marketi …
The Future of Merchandise and Power of Ownership in the Digital Age
With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last few …
The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Reg …
Must-Have Checklist for Brand Marketing with Digital Collectibles
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns. Taking …
From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs
We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time to explain h …
Five Ways to Take Your Social Media Marketing to the Next Level
Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connec …
From Grimes to the NBA: Lessons in Improving Your Brand Marketing
In today's highly competitive market, companies are constantly searching for new and innovative ways to stand out and co …
3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs
Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stad …
