15 Mar
The Blue Marble Goes Live with Stellar’s Soroban
We’re excited to announce that The Blue Marble (TBM) has completed the long-awaited upgrade to use Soroban, a new smart
25 Aug
Customer Loyalty in Millennials & GenZ with Digital Collectibles
Do what you do so well that they will want to see it again and bring their friends. Famously attributed
02 Aug
Digital Collectibles and Web3: Revolutionising Merchandising
In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as
31 Jul
The Future of Merchandise and Power of Ownership in the Digital Age
With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last
13 Jul
The Future of Marketing: Web3, Digital Collectibles & Brand Loyalty
Brand development, customer engagement, loyalty promotion: the holy trinity of concerns for any marketing executive. Regardless of size, market or
15 Jun
Must-Have Checklist for Brand Marketing with Digital Collectibles
We’ll be the first to admit that we want you to invest in using digital collectibles in your marketing campaigns.
16 May
From Starbucks to Sephora: 4 Examples of Loyalty Programs Improving with NFTs
We like to talk about how NFTs can help you and your customers develop a closer relationship, but it’s time
13 May
Five Ways to Take Your Social Media Marketing to the Next Level
Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connect with
09 May
From Grimes to the NBA: Lessons in Improving Your Brand Marketing
In today’s highly competitive market, companies are constantly searching for new and innovative ways to stand out and connect with
02 May
3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs
Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stadium engagement connected to