Task partners with chocolate brand Loving Earth to connect consumers with producers

3 min read
Jun 4, 2021 1:05:05 PM

Task has finalised an agreement with organic chocolate producer Loving Earth to provide increased supply chain transparency with a program that supports their producers - the indigenous farming communities in Peru.

The initiative seeks to improve the livelihoods of the Ashaninka tribes combined with regenerative farming practices and restoration of large areas of the amazon forest that the Ashaninka are custodians of. 

It will be Task’s most ambitious project to date and builds on a series of commercial successes in 2021.

“Loving Earth is an ethically driven company who believes we can make healthy indulgences in a way that is good for the planet. I’ve worked hard at how we can solve the supply chain and farming problems surrounding the cacao industry over the past year" explains Scott Fry, Founder of Loving Earth

The global cacao sector faces significant challenges. Approximately 5 million cacao farmers (and 25 million dependents) in West Africa are living off USD $1 a day, and child slavery remains a major issue. 

The low prices paid for cacao drive farmers into the major tropical forests like the Congo to try and produce more in an effort to earn a living wage. This has led to widespread deforestation.

Scott adds "We have to find ways of using technology to fix these issues, in a way that is transparent and can work at scale. Task’s ability to connect people and gather on the ground evidence via their mobile app means we can provide real time insights into the lives and practices of the communities we engage with" 

97711bb2495bafe568bb24c00a0b01bfThe initiative will allow Loving Earth customers to scan their chocolate bar with a smartphone, launching a web page that connects them directly with the Ashaninka communities who produce the raw cacao.

They will be able to take part in a CSR pledging program as well Loving Earth’s regenerative initiate in which the communities are provided with new trees to plant. 

Our mission is to connect consumers with the far end of the supply chain and allow them to make better purchasing decisions. Loving Earth will lead the way, leveraging blockchain technology to audit the farming communities they interact with, and get increased financial support without incurring punitive banking fees." explains Steve Walker, CEO at Task

Task uses Stellar’s blockchain technology to provide a number of innovative financial services - making it easy to track the activities, impact and remote teams, sending digital assets across borders with almost zero transactional costs.

As the project develops the team at Task will be working closely with Loving Earth to better understand community needs. The aim being to build additional financial services that ensures the Ashaninka are included in the global banking systems through Stellar and mobile technology.

Task will be working with Stellar partners like Anclap and Leaf to provide localised off-ramping to farmers using their Peruvian SOL currency and to allow farmers to transact in remote areas where cellular coverage is poor.


Scott adds “Today the Ashaninka communities are primarily unbanked and our goal is to help them leapfrog the existing financial system and move straight to a regenerative digital economy leveraging the stellar network and through collaborating with a number of Stellar partners.  If we can prove a decentralised model at this stage, we’re preparing the grounds for a model that can scale into other communities around the world."

Both Task and Loving Earth believe that connecting consumers to supply chains will be a crucial shift in decision making leading to changes in social and environmental outcomes inline with the UN Global Goals.

Stellar is an open-source network for currencies and payments. Stellar makes it possible tostellar-1 create, send and trade digital representations of all forms of money—dollars, pesos, bitcoin, pretty much anything. It’s designed so all the world’s financial systems can work together on a single network.

Task is a platform for creating community and encouraging change.. Focused on developing economic communities and organisational transparency, the platform provides data tracking, team rewards and the flow of funds from developed nations to emerging economies.

Task is powered by the Stellar blockchain

Do you have an organisation who wants to differentiate themselves through transparency and leadership? Contact the Task team for a free consultation.

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