Jess McMurray

Posts by Jess McMurray

The Psychology of Shopping: Tapping into the Emotion of Purchase

The first noted instance of the word ‘shopaholic’ occurred in 1983; a hedonistic time when consumerism was at an all tim …

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3 min read
May 31, 2024 1:10:14 PM

Digital Collectibles and Web3: Revolutionising Merchandising

In a recent blog, we explored how Web 3.0 and digital collectibles can not only support products and brands as a marketi …

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6 min read
Aug 2, 2023 5:55:00 PM

The Future of Merchandise and Power of Ownership in the Digital Age

With the advent of new technology, the concept of ‘ownership’ and ‘currency’ have been discussed a lot over the last few …

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5 min read
Jul 31, 2023 7:20:46 PM